For the third year in a row, BonelliErede is the only Italian firm in Thomson Reuters’ Mainland Europe Law Firm Brand Index. The index ranks law firms in mainland Europe based on brand awareness, reputation and companies’ propensity to entrust them with legal matters.
BonelliErede has moved up six places compared to the previous edition and now ranks 13th – its highest ranking ever. The index also includes major international players such as Baker McKenzie, Freshfields Bruckhaus Deringer and Linklaters, and independent firms such as Best Friends members Hengeler Mueller (Germany), Uría Menéndez (Spain) and Bredin Prat (France).
Rankings are determined through independent research based on 386 interviews with senior legal buyers across key jurisdictions in the region (excluding the UK), who were asked to indicate the law firms they consider top of mind in terms of brand awareness, favourability and experience with top-level litigation, major M&A and cross-border deals. Additionally, 258 non-mainland Europe-based senior legal buyers were asked which firms they engaged in the key jurisdictions in mainland Europe in 2020.
All the interviews were conducted between October 2019 and October 2020, a year marked by Covid-19 and its impact on the global economy – with the legal services market particularly affected.
Stefano Simontacchi, President of BonelliErede, had this to say: “It means a lot to us to see BonelliErede included alongside firms of such international standing. Six years ago, we decided to establish a new brand identity, in part to increase brand awareness internationally. The fact that we have improved on our ranking in this index proves that we are accomplishing our goal”.
He added: “This ranking is also recognition of the progress made in our path to becoming an institution also beyond Italy that BonelliErede has made an integral part of its development for some time. The great leap forward to 13th place – in a year as challenging as 2020 – is a success for all within the firm. It shows the strength of a close-knit team that works together to reach ever more ambitious goals, in the spirit of our purpose: with courage and strength, we bring big ideas to life”.