As the luxury industry looks to Africa’s emerging markets, a thorough understanding of the laws of a particular jurisdiction is essential for success.
Focusing on expansion into emerging markets, the luxury industry looks to Africa for new opportunities and extends its sights beyond the already tested markets of Egypt, Morocco and South Africa. A number of global luxury brands have already opened stores in the Nigerian capital of Lagos and it is not the only country under the spotlight: Angola, Ethiopia, Ghana and Kenya are also coming up as hot targets for expansion.
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