
With the amendments introduced to new Consumer Protection Law and its Executive Regulations in the UAE, along with the issuance of the new E-Commerce Law, the luxury sector faces a growing need for a comprehensive and standardized framework to address the evolving legal requirements for data regulation that ensure the provision of the best services to their consumers either online or offline. Such a framework is essential to enhance consumer trust, foster innovation, and ensure the secure management of sensitive data, especially as luxury brands increasingly adopt digital solutions and deliver personalized experiences to their consumers.
In this shifting regulatory landscape, companies in the luxury industry must comply with the new legal standards but also prioritize consumer privacy and uphold brand integrity. These governance measures should align with both domestic and international best practices, enabling luxury brands to remain competitive and resilient in an increasingly interconnected and digitally driven global market.
Our Luxury Focus Team and Dubai Team highlight the main features of the new regime here.